Sweden’s Felix Kjellberg, known on YouTube as PewDiePie, has been considered the blogger with the most following on the platform for over 10 years. Jimmy Donaldson, or MrBeast, passed him this week.
In August 2013, PewDiePie became the person with the most subscribers on YouTube. He launched his channel back in 2010 and mainly filled the let’s play with content.Let’s play is a genre of videos in which players post and comment on their gameplay.
Felix Kjellberg has appeared on talk shows and made cameo television appearances, once playing himself in a 2014 episode of South Park. He now has 111 million YouTube subscribers.
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But lately, another contender for YouTube’s crown, MrBeast, has been breathing down the back of the leader’s head. Jimmy Donaldson started his channel in 2012 and mainly uploaded videos from Call of Duty and Minecraft, but later moved on to the content that his blog is now famous for: giving away huge cash prizes for challenges and stunts.
PewDiePie himself acknowledged back in August that MrBeast would likely surpass him. After his rival reached 100 million subscribers, Felix Kjellberg said that MrBeast would “definitely” become number one and “deserve it”.
In 2019, Kjellberg unexpectedly announced his sabbatical. In particular, the “king” of YouTube warned his fans that he would take a break at the beginning of 2020 and stop publishing new videos on YouTube. In his address, he bluntly stated that he was “very tired” and that for the first time in 10 years he would like to “think about something other than YouTube.”
PewDiePie’s prediction came true after all. MrBeast now has 112 million followers, making him “the person with the most subscribers on YouTube”.
I just bought 1,111 lottery tickets, something is telling me I’ll win pic.twitter.com/AMsbh8vzvN
— MrBeast (@MrBeast) November 12, 2022
However, this is not the highest number of subscribers on the channels in general – the title is now held by the Indian record label and film company T-Series, which once competed with PewDiePie. The vlog, which is managed by a whole team, is followed by 229 million users.
MrBeast’s leadership can please many. For example, Disney, which pulled out of partnership with PewDiePie in 2017 after it posted a series of videos with anti-Semitic messages, shouted a “racist phrase” during the stream that same year.
MrBeast, in contrast, is more of a family-friendly blog and is known for its philanthropic work. The YouTuber has a separate charity channel with 10 million subscribers. He also runs a licensed organization that delivers weekly groceries to local communities and raises funds for environmental issues.