This article is from the M! 349 (October 2022).
TOKYO • No video game maker is safe from the global takeover craze that American, French, Scandinavian and, more recently (see M! 347), Arab investors and game corporations are indulging in. To ensure that one of the most valuable (and currently the most successful) RPG inventors in Japan continues to be controlled by Asian, not American or Swedish, the two giants Sony and Tencent are giving him an unquantified, presumably hefty cash injection: the PlayStation Group is acquiring 14.09 percent , the Tencent subsidiary Sixjoy Hong Kong 16.25 percent stake in FromSoftware, founded in 1986 and now famous for epic with around 350 employees Souls-, An axe– and Elder Ring-Adventure.
The seller is the Japanese media group and publisher Kadokawa, which still holds 69.66 percent in FromSoftware and explains: “The fresh money is intended to support FromSoftware to invest in the development of even more powerful game IPs and to expand their marketing in the rapidly growing world market. ” Kadokawa is the owner of another successful video game company (Spike Chunsoft) and has so far left the release of FromSoftware games in the West to partner companies, most recently Activision and Bandai Namco. That should change and FromSoftware will also appear as a publisher outside of Japan.