While Elon Musk is not up to it, but sooner or later he will have to face new problems.
Usually starting the week with predictions about Apple’s plans, Bloomberg columnist Mark Gurman (Mark Gurman) this time drew attention to the prospect of Elon Musk (Elon Musk) difficulties in obtaining a decent profit from a Twitter Blue subscription. The latter, as you can remember, involves monthly payments of $ 8, and the subscription fee from Apple and Google will sooner or later displease the billionaire.
Image Source: AFP
Apple charges a commission of 30% of the payment during the first year, from the second year it drops to 15%, and Google has it fixed at this level initially. Now the social network Twitter daily use about 250 million people. If we assume that at least one percent of users switch to Twitter Blue subscription, then in the first year of the subscription’s presence on the market, Apple will earn at least $72 million in commissions, and Google will get $36 million. This is not much on the scale of the entire business of both giants, but for Twitter, such missed opportunities can be a problem, and it cannot be ruled out that sooner or later Elon Musk will start looking for ways to reduce costs.
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If he quarrels with Apple and Google in the process, then the cash flow from Twitter subscribers may eventually become shallow, and the mobile application itself may even be removed from branded stores. Another reason why this could happen is content moderation problems on Twitter pages as a result of a sharp reduction in staff, which will simply lead to the fact that the social network will no longer meet the requirements of both companies distributing the corresponding mobile application.