The boss of Sonos has announced to his shareholders that he intends to launch, starting next year, in four new categories of products. Headphones seem to be on the right track.
A Sonos speaker for illustration // Source: Aroged
In recent years, Sonos has diversified. While the American manufacturer first made a name for itself in the multiroom audio segment, with its Wi-Fi connected speakers capable of offering a connected sound experience in every room of the house, it now also markets bars sound system or Bluetooth speakers.
However, Sonos does not intend to limit itself to these consumer audio segments alone and plans to expand its catalog starting next year. As reported by the American site The Verge, the boss of Sonos, Patrick Spence, indeed announced on Wednesday, November 16, in a call to shareholders, that Sonos intended to launch a new product segment from 2023:
We are investing in products that will allow us to offer four new product categories, one of which we will announce in fiscal year 2023. We have already proven that we can take market share in new categories, which underlines our belief that we can achieve a larger share than the $96 billion audio market. Most importantly, entering new categories will further diversify our business.
Currently, Sonos already offers several categories of products, whether soundbars, such as the Sonos Ray or the Sonos Beam, portable speakers, such as the Sonos Roam or the Sonos Move, or more classic multiroom speakers such as the Sonos Five or the Sonos One. The manufacturer also offers audio systems to be installed at home via its Sonance range.
A Bluetooth headset that has been anticipated for almost two years
Among the new sectors in which Sonos could launch in the future, it is easy to imagine that of wireless headphones. It must be said that, not only has Sonos gradually moved away from all Wi-Fi, by offering Bluetooth-only speakers, but also that several rumors have been evoking, for a little over a year, a Sonos Bluetooth headset project. Last February, the American brand acquired T2 Software, a startup specializing precisely in Bluetooth audio codecs and Bluetooth LE Audio. In addition, in February 2021, a patent filed in Germany already made it possible to discover the design that Sonos headphones could adopt.
More recently, The Verge recalls that Sonos acquired this year the Dutch company Mayht, a specialist in transducers and capable of offering high audio quality in compact speakers.
If it seems very likely that Sonos will therefore launch into headphones from next year, it is still unclear what are the three other categories of products envisaged by the brand. Remember, however, that there is a new wireless speaker in the Sonos pipes, the Optimo 2, Dolby Atmos compatible, which could replace the Sonos Five.
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