For years, Devolver Digital has been dreaming of its own clothing line that does justice to the publisher’s extraordinary games. So while we continue to wait for something like this, the brand-conscious publisher now presents the Devolver Athletic Club, the brand extension that really nobody asked for, but we all need.
The Devolver Athletic Club isn’t athletic apparel, it’s a finely curated collection of high-quality, sensitively sourced and impeccably branded items that enable Devolver fans around the world to support their sixth-favourite video game publisher in a way that screams, “Look at me I love video games but my real passion is fashion”.
Featuring bespoke graphics by Argentinian artist Alan Berry Rhys and manufactured by sustainable apparel company Two Lives, Devolver Athletic Club breaks new ground for the publisher in what at least one leading industry expert has described as “lucky”. By entering the activewear space, Devolver Digital aims to conquer the non-gaming world with the same audacity that propelled them to the top echelons of interactive entertainment.
“That seems like a little less pointless than asking Santa for a gym membership. And those shorts are kinda hot.”
Devolver Chief Financial Officer Fork Parker
It doesn’t matter whether you play actively or just want to consume actively again – the Devolver Athletic Club is happy to welcome new members to its team.
The launch of Devolver Athletic Club apparel goes hand-in-hand with a fresh new look for the Devolver Digital Merch Store. The redesign ensures that all future impulse purchases can be made in the most alluring digital retail environment modern science has to offer.