How Google Search works changes subtly every day. In the future, the search engine will also get some new functions.
According to Danny Sullivan, the PR officer behind Google Search, the search engine is actually updated thousands of times a year. This often involves subtle changes to improve users’ search experience. For example, if someone searches for reviews, Google will show more high-quality reviews higher up. Pages whose design is mobile-friendly will rank higher when someone searches from a smartphone. In short: the way the search engine works is constantly changing due to small improvements to the user experience.
Coming soon to Google Search
Occasionally, more notable updates also come to Google’s search engine. Multisearch already exists in the app. This allows you to enter a search query with text and an image at the same time. This function will be expanded to “Multisearch near me” in the future. If you add an image to your search and add the words “near me”, the result will be local businesses that can offer the item in question. This concerns, for example, food shops or clothing stores.
Sullivan says Google also wants to focus more on highlighting “real people” in search results. The corresponding function is called “Discussions and forums”. By entering a search query that way, you get advisory results from real people. This may include posts on forums or instructional videos.
It is not yet known when exactly those functions will be available and in what capacity. Language and region obviously also play a role in a search engine. It is therefore possible that these functions are available more quickly in English or in the US than in Dutch and in Belgium.