Tesla Cybertruck is approaching mass production. As it’s the automaker’s first new model in three years, the company badly needs it to gain momentum. But can an electric pickup truck live up to Elon Musk’s hype and 1.5 million pre-orders?
Elon Musk touts the Cybertruck as not only the best Tesla car, but possibly the best product ever. The CEO is known for his exaggerations, but his words are trustworthy when it comes to Tesla cars – each model set a new level in the automotive industry.
While the 2019 launch wasn’t without issues or criticism due to the ill-fated display of the shatterproof window and extravagant SUV design, it’s fair to say that the hype generated interest in the model.
Musk announced that Tesla had received more than 250,000 orders for the Cybertruck within a week of the vehicle’s unveiling. As a rule, the company receives a lot of orders immediately after the presentation, and then the flow subsides – but this is not the case with Cybertruck. Sources told us that even during the pandemic, some Tesla stores received hundreds of Cybertruck orders a week, which helped them significantly increase sales. By 2021, Cybertruck’s crowdsourced booking tally counted 1 million bookings. Now the same method has resulted in 1.5 million bookings – the demand was unprecedented.
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Will the serial Tesla Cybertruck live up to the expectations of millions of people?
You can think whatever you want about Elon Musk or Tesla as a company, but none of the cars it produces has been a disappointment. The current Model Y is well on its way to becoming the best-selling car in the world. If Tesla delivers the Cybertruck at the price and specifications announced in 2019, the car has every chance of surpassing the Model Y. However, its price could increase by 10-20% due to inflation over the past three years. But there’s a lot more to the Cybertruck’s appeal, and the higher price tag shouldn’t deter buying too many.
Tesla is now only asking for a refundable deposit of $100. The company says it plans to start production in mid-2023.