Experts have legitimate questions.
The RBC publication reports that the government considered Russian analogues of the popular foreign services TikTok, Instagram and Zoom. To create domestic services with a similar set of functions, it will be necessary to allocate additional funding in the form of grants, but experts frankly doubt the advisability of supporting such projects.
Thus, the industrial competence center in the field of “communication services” approved several projects for the import substitution of foreign social networks and platforms. By the way, these very centers of competence were created on behalf of the Prime Minister of Russia Mikhail Mishustin in June of this year – a total of 32 in various industries and areas. As planned, these structures should determine the directions, types and classes of software to be replaced. Another 12 development competence centers were created in order to deal with issues in the field of import substitution of system-wide software (operating systems and so on).
The interlocutors of the RBC edition managed to find out that among the projects submitted and previously approved by the government are the following:
The Looky social network from Motivational Solutions LLC has the basic set of Instagram* functions. It is equipped with functions for transferring photos, stories, correspondence and subscribers from the mentioned Meta * service. The cost of this project is estimated at 459.7 million rubles (367.7 million developers plan to take a grant from RFRIT). The developers also plan to return to the economy up to 1/3 of the lost income from this business, which is estimated at 110 billion rubles. The company also promises to implement machine learning technology to create “the first open system for automatic content pre-moderation in Russia and the CIS” and create a feed of user-generated content.
The Sunlight Play social network from GRI LLC is a replacement for TikTok. The total costs are estimated at 285.7 million rubles, a grant of 200 million is requested.
NEW: TrueConf Enterprise 2.0 is a service for corporate communications. It already exists, but it needs to be improved, the financing of all work is estimated at 162 million rubles (129.6 million want a grant). Video conferencing service Dion, which should become a replacement for Zoom, Skype, Google Meet and other similar software solutions. The cost of the project is estimated at 318.7 million rubles. (254.9 million want a grant).
Mail 2.0 is a corporate mail system, the implementation of this service will “pull” 1.19 billion rubles, which they plan to take from the customer (Rosatom).
The founder of Liveinternet German Klimenko is convinced that from the outside the current list of projects from industrial competence centers “looks like a mockery of the industry.” “I would like to know the grounds on which money can be allocated. In Russia, there are companies that in a short time could make a domestic analogue of TikTok, for example, Yandex. But the one, taught by bitter experience with the news, will not go into these niches (in August, Yandex sold the Yandex.News and Zen services to VK, because the company had political risks because of them. – RBC) ”, – Klymenko noted.
To create new social networks, especially with video content, according to him, you need to “not just write a program, but also buy hardware – a thousand servers,” which implies huge costs. “But even if such social networks start to work, they may have problems with advertising revenue,” he concluded.
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* On March 21, the Tverskoy District Court of Moscow recognized the company Meta (owns Facebook, Instagram and Whatsapp) as extremist and banned its activities in Russia.