The technology sector was the sector that sold the most in the 2022 edition of Black Friday. The information is from a survey carried out by the CupoNation website, which analyzed the transactions made in various electronic commerce in that period.
According to the survey, the technology segment accounted for 29% of sales in digital commerce alone and accounted for 26% of total profits, which means about 149% more compared to last year’s Black Friday.
The Fashion and Sport categories occupied the second and third places on the list, respectively, of best sellers, which despite ensuring a good position in the most searched, showed a 26% drop in virtual purchases compared to the last BF.
The state that most invested in purchases was São Paulo, while the age group that spent the most was 25 to 34 years old, followed by young adults. As for traffic, 61% was generated via mobile devices, such as cell phones and tablets, and 39% via desktop.
When filtering by the states of Brazil, in addition to São Paulo, the regions of Ceará, Rio de Janeiro, Minas Gerais and Paraná were the ones that spent the most money buying online in the 2022 edition of BF, one of the most awaited periods by shopkeepers.
Another survey released this week found that Brazilians’ enthusiasm for Black Friday has dropped by 43% in recent years🇧🇷 Among the reasons given is the lack of more attractive promotions, in addition to the so-called “Black Fraud”.
And you, did you buy a lot in this BF? Tell us in the comments down below!