The feasibility of Microsoft’s purchase of Activision-Blizzard is still being scrutinized by the world’s top antitrust authorities, who are taking their time to assess the impact a nearly-dead deal could have on competition. 70 billion dollars.
To make the approval process even more complex, he is thinking about it Sonywhich as the main competitor of Xbox it is staunchly opposing the takeover. In a document sent to the Competition and Markets Authority (CMA) of the United Kingdom, the Japanese giant tried to highlight the damage to competition that such a vast alliance could cause, which also sees “Call of Duty, a franchise firmly ingrained in the psyche of gamers”. Sony is also concerned about the great growth that the Xbox Game Pass catalog would face with the addition of Activision Blizzard games, and pointed out that the service would already have 29 million subscribers now.
The number quickly made the rounds on the web, but it is apparently incorrect. It was denied by those directly involved in Microsoft, who spoke of the document sent to the CMA 25 million subscribers, a figure that would be even lower than their own expectations. “Since its launch in 2017, Game Pass has grown to approximately 25 million subscribers. This is 10 million fewer subscribers (28%) than forecasts for the 2022 fiscal year“, reads clearly on page 82 of the 111-page document signed by Microsoft and now in the hands of the CMA.
Microsoft’s strategy, clearly, is opposite to Sony’s. In an effort to get the CMA to provide its approval, the Redmond house is portraying itself as a less strong company than it might seem, if not downright harmless to Sony and Nintendo, who would also be in possession of better exclusives. It also recently detracted from the impact on Call of Duty player revenue.
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