Recently, a consulting company revealed which are the brands with the highest satisfaction index in China, one of the most relevant markets for companies in this sector.
Apple, Huawei and Xiaomi occupy the top three places in this ranking, reflecting the preferences of Chinese consumers, with Samsung occupying an unexpected position.
Apple is the favorite of Chinese users and Samsung is in ninth place
Apple is one of the favorite brands of Chinese users [email protected]
The smartphone market is constantly changing, not only because of the consecutive launch of new models but also because user preferences change over time.
Exactly to make known the public’s opinion, the consultancy company Chnbrand has just released the ranking with the brands that register the highest satisfaction index in the Chinese market, one of the most important in this sector due to the high number of consumers.
In the first three places are Apple, Huawei and Xiaomi with 86.2, 85.5 and 83.1 points respectively. Compared to the last analysis of the genre carried out in 2021, these brands remain the favorites of Chinese users, with the top places in this ranking not registering significant changes.
But it is in the following places that we have the biggest surprises. Starting right away with Samsung, which ranks ninth in this satisfaction index, having dropped two places compared to the 2021 analysis.
The biggest rise is registered by OPPO, which now occupies the fourth position in the ranking of preferences, and in the previous year it was in the eighth position.
“The new faces” of this ranking are iQOO and Redmi, which enter directly to the sixth and seventh place, respectively. Honor and Vivo are the remaining brands present, and the first is now in fifth place in the ranking – last year Honor occupied fourth place in the preferences of Chinese consumers.
Vivo also registered a drop of three places, compared to the 2021 analysis, and now occupies the eighth position in the customer satisfaction index, in the Chinese market.
Apple and Huawei are the highest satisfaction brands in China for two consecutive years
As we have already mentioned, the first two places in this satisfaction index are occupied by the Apple and Huawei brands. And this is not the first time that Chinese consumers have shown their preference for these two brands.
Already in 2021, as well as in 2020, Huawei and Apple were also the brands with the highest satisfaction rate in the Chinese market. In turn, Xiaomi has been collecting consumer preferences over the last three years, and in 2021 it recorded the biggest rise in this ranking.
OPPO, on the other hand, has registered several ups and downs while Samsung seems to be unable to conquer Chinese users definitively.
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