According to Microsoft, Call of Duty is no longer such an influential brand and the Redmond company has also reiterated this position in the documents sent to the English CMA, in which it is underlined that as of today the franchise has lost its luster commercially.
Compared to the times when Microsoft had an agreement with Activision Blizzard for Call of Duty exclusive content on Xbox, COD is today a less successful brand (again according to the words of the Redmond giant) due to the high competition that has seen the escalation of titles such as Fortnite, PUBG, APEX Legends over the years but also games not strictly related to the shooter genre such as Eleen Ring for example.
“Call of Duty was a more important franchise in the decade 2005/2015, in 2022 there are many more games available on the market, competition has increased and some titles are very popular” says Microsoft, before revealing how the Redmond company itself was to decide to no longer collaborate with Activision Blizzard for the co-marketing of Call of Duty from 2015.
As known, starting from 2015 PlayStation has entered into agreements with Activision Blizzard for promote Call of Duty on PS4 and PS5 and to offer exclusive early access content to platform owners. The reasons that led to the choice not to continue the collaboration are not clear, in any case from that moment “Xbox has found other ways to promote the platform and the same will be able to do Sony, which is currently in a certainly better market position .”
