Moves like Warner Bros. Discovery’s could therefore pay off. No longer just relying on individual platforms with very specific content, but to link portals and thus create a larger, multi-layered offer.
Disney has also recently started merging individual services. In the USA, for example, it has been possible for some time to book Disney Plus, the sports platform ESPN Plus and the streaming service Hulu as a complete package.
According to a report by The Verge portal published in early November, 40 percent of Disney Plus subscribers in the United States have opted for this offer. So it seems to go down well with consumers to couple services.
The “Time” article even mentions that the streaming industry could turn into a “cable-package-like world”. After all, that’s exactly what classic television is all about: Channel bundles that can be booked in addition to the regular offer if required.