The deal between Microsoft and Activision Blizzard has already been approved in 3 regions. The merger was previously approved by Brazil and Saudi Arabia. Now, another country has published a document in which it said that it has no claims against companies to complete the merger – this is Serbia.
The Serbian competition authority released a 10-page official document outlining its position on the deal. The document mainly describes information about the local Serbian gaming market, as well as the potential impact of the merger between Microsoft and Activision Blizzard on it. According to Serbian regulators, the merger does not pose any risk to the market itself, which is dominated by Valve on PC and Nintendo on consoles, and Sony is consistently in second place.
“Microsoft will have 10-20% of the console market, Sony 30-40% and Nintendo 40-50%. The merger will not have any major effect and will not reduce competition in any way, including because Microsoft has publicly stated that it will continue to bring Activision Blizzard content to competing consoles (Sony and Nintendo).”
Recall that in the main markets, Britain, the EU and the US, Microsoft still does not have approval for the deal.
