GAMEFINITY, Jakarta – Thursday (24/11), To share the excitement of soccer tournaments with fans, Nimo TV, Huya’s international business, launched several new interactive events during the world-class soccer match events held in Qatar, which include Football Night, Football Girl Competition and interactive competition football games with all the updated match information, pre-match predictions and interaction with the audience.
The launch of these themed programs, including the activities mentioned above, is seen as a new growth path for Nimo TV, and is expected to provide an “opportunity” for leading live streaming platforms. In addition to expanding its presence in the game live streaming market, Nimo TV also plans to diversify its content platform to focus more on pan–entertainment, and accelerate its growth in Southeast Asia and the MENA region, with the aim of providing consumers with more immersive and localized interactive experiences.
Nimo TV Launches a World Class Football Match Themed Event
Nimo TV has launched several new entertainment programs and football match competitions with the intention of raising the spirits of fans, including Football Night, where popular broadcasters will be invited to discuss hot topics about Qatar events online, participate in football knowledge quizzes and offer predictions. them about the results of the game. This program will be broadcast in Vietnam every Friday, Indonesia every Wednesday and the MENA region every day.
Regarding the Football Girl Competition program, broadcasters on the platform will compete for the title “Football Girl”. Additionally, in Vietnam, the contest is also open to the public, where entrants compete for the title of “Football Girl” through a combination of talent competition and fan voting. The winner of Football Girl will have the opportunity to host a show on Nimo TV.
In the “Couples Battle” event, top game streamer Nimo TV will connect with entertainment streamers during soccer competitions and cheer for the teams they support. In addition, the platform will host soccer e–sports events in Indonesia, where top professional e–sports players will interact with soccer fans and share their experiences and opinions on e–sports.
When joining discussions and quizzes, fans can send gifts of special effect football themed trophies. They can also write posts and discuss Qatar events, interact with other fans and win prizes in the Nimo TV community.
Deeply Rooted in Emerging Markets, Nimo TV Expands Further into the Pan–Entertainment Genre
It can be seen that besides live streaming game content, Nimo TV has recently expanded the genre of content on its platform to pan-entertainment as well. Meanwhile, after Huya announced its third quarter 2022 financial results, Huya’s management said on a conference call that starting in April, Huya strategically adjusted its international business to allocate resources to key areas. Li Meng, Senior Vice President of Huya, said that “We will continue to advance our international business, and allocate profitable resources to the Vietnam, Indonesia and MENA markets. In addition to live streaming game content, we will also provide users with more pan–entertainment content.”
A recent report by mobile intelligence firm Sensor Tower* shows that revenue from global mobile live streaming apps has seen impressive growth since 2020, with compound annual growth rates of 92.2% and 21.2% respectively in in 2020 and 2021, generating more than $2 billion in revenue by 2021. For the first half of 2022, Saudi Arabia and Turkey in the Middle East region ranked third and fourth, respectively, in terms of revenue generated from global live streaming applications. During the same period, with respect to global live streaming app installs, three Southeast Asian countries including Indonesia, Philippines and Vietnam were among the top 10 countries globally with the largest live streaming app downloads.
It is widely believed that the rapid growth of the pan–entertainment market in MENA and Southeast Asia is driven by the rapid growth of the digital sector, improved network infrastructure, increased smartphone adoption, growing user base and higher WTPs among regions.
Facing new opportunities in the pan–entertainment field, Nimo TV embraces market trends by adjusting its business focus. Taking the important market Vietnam as an example, rather than developing only live streaming gaming content, the platform’s core operations in the country have shifted to the dual engine development of live streaming gaming and pan–entertainment content, which means increasing the proportion of content in the entertainment and leisure live streaming category that includes sports. , board games, karaoke, anime, travel challenges and more.
Amie Lam, head of Nimo TV Vietnam said, “We look forward to more amazing content creators joining the Nimo TV family, each contributing to the platform in their own unique way. We will also strengthen partnerships with global and local game publishers and brands, to host online & offline events from time to time. In addition, we plan to increase interaction across sectors to promote cultural exchanges and economic development.”
In Indonesia, Nimo TV invites multi-talented live streaming hosts for the live show category, as well as chess and board games. The platform’s offerings in the country include outdoor live streaming, social networking, just chat and voice rooms. Apart from enhancing the user experience, Nimo TV also aims to become the leading pan-entertainment live streaming brand in Indonesia.
In the MENA market with high user engagement, the platform has concentrated on Arabic language-based Arabic cultural content. And based on Arabic content, Nimo TV plans to create an ecosystem focused on the Gulf countries to promote Arabic culture on its platform.
Also read: Celebrate the World Cup Kick-off with the New Neymar x Mobile Legends Collaboration Skin: Bang Bang
In the future, Nimo TV will further explore user preferences, promote more local activities to bring users a more diverse experience. For content creators, Nimo TV will roll out more incentive policies and inspire them to unlock their potential and deliver more engaging content. With these efforts, Nimo TV aims to become the leading live streaming platform with comprehensive coverage of pan-entertainment and gaming content.
Source: To learn more about the aforementioned Sensor Tower report, please visit https://sensortower.com/zh-CN/blog/state-of-live-streaming-apps-2022-report-CN
