Analysts Rambler&Co, ЮMoney и “Check Index” analyzed the success of the gaming industry in Russia over the past year.
According to their information, the industry experienced growth over the year, and the conclusions are as follows (300,000 users participated in the survey):
In 10 months of 2022, players made 58% more purchases through online services than in 2021. The turnovers of the sites themselves increased by 63%, and the average check increased by 3% (up to 488 rubles). The solvent audience grew by 77%, most often goods are paid for by bank cards (55%); Gaming PC sales increased by 32%, but consoles decreased by 30%; Approximately 81% of users spend up to a thousand rubles on games per month, 13% – from a thousand to five thousand rubles. From five to ten thousand are ready to spend 2%, and 4% can afford purchases worth more than ten thousand rubles per month; 75% of the population has at least one gaming mobile application installed; Among those surveyed, 39% play PCon smartphones — 24%. PlayStation collected 16%, Xbox — 12%, a Nintendo – 6%. The rest prefer cloud services. At the same time, 77% prefer to play alone, while 23% choose multiplayer projects; Among the popular genres were simulations (24%), shooters (23%), RPGs (13%) and strategies (13%). Quests have 12%, action games have collected only 8%, and MMOs with fighting games have even less – 3% each. At the same time, only 1% of respondents spoke in favor of MOBA; About 12% of respondents buy games every week, 13% – once a month, 11% – several times a month. 16% are ready to spend money on games every few months (the same amount per year). The remaining 32% noted that they do not buy new games; 34% spend an hour a day on games, and 29% launch games only a few times a week (14% once a month, and 23% a year). Most of the audience prefers to play in the evening (65%), among fans of night gatherings 14%, and morning ones – 8%.
In addition, the report notes that streamers also began to earn more – the turnover on the platform ЮStream increased by 20% compared to 2021 and amounted to almost 39 million rubles. The amount of the average transfer from a user to streamers increased by 3% to 341 rubles.
In addition, users have become more likely to buy keyboards (32% higher demand) and gaming mice (45% increase). More than a third of electronics purchases were made in the first quarter of the year. But since last October, however, there has been a new drop in sales.
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