The United States Agency for International Development (USAID) has published the results of a study on the sympathy and trust of Ukrainians in instant messengers, social networks and leading bloggers. You can get acquainted with the detailed results of the study at the following address, and in this material we present only the most interesting conclusions.
As it turned out, in 2022, Ukrainians significantly increased the consumption of regional news, and social networks became the main source of news. They are used by 74% of Ukrainians. In second place in popularity were news sites (42%), closely followed by television (36%).
At the same time, Ukrainians more often use social networks as a source of news than in previous years. All other news sources, on the contrary, are less frequently used to obtain up-to-date information about events. It is noted that full-scale hostilities have radically changed the need for news among the respondents – in fact, there was a need for a constant flow of information. Control of the news has become one of the factors in the feeling of security.
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The most popular sites for receiving news, after online news services, are 1+1 / TSN, UNIAN and Ukrainska Pravda.
Ukrainians named 1+1 as the most popular TV channel as a source of news, and Lux FM as the most popular radio station.
Before the war, respondents used, as a rule, 1-2 news sources, but with the outbreak of hostilities, they were forced to use 3 to 5 sources – not only to get a more complete picture, but also to check the news for disinformation.
The viewers of the United News telethon note that they have a high level of trust in the news provided in it, and also speak favorably about the quality of the analysis of events, the promptness and reliability of the information.
It can be noted that in 2022 the Telegram messenger has become the main social platform for both communication and news consumption, showing significant growth in both categories. The social network Facebook, on the contrary, has reduced its audience reach and lost its position in news consumption. Viber has also reduced audience reach but remained stable for news consumption.
In social networks, Ukrainians most often follow such bloggers/opinion leaders as Serhiy Prytula, Dmitry Gordon and Oleksiy Arestovich.
The most common social media news channels are as follows:
Telegram: Trukha Ukraine, UNIAN – news of Ukraine, TSN news, Ukraine now, Lachen writes; Facebook: TSN, Obozrevatel, Vladimir Zelensky, Ukrainska Pravda; YouTube: TSN, Channel 24, Oleg Zhdanov, Feygin LIVE, Alexey Arestovych; Viber – Bliskavka, Kraina_info.
