And clearly follow the intended goals.
AMD CTO Mark Papermaster explained at the Wells Fargo conference that any significant change in the strategy of a semiconductor company can be implemented within four or five years. In the software industry, a course change can be implemented in six months to one year.
Image Source: AMD
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The merit of current AMD CEO Lisa Su, according to a colleague, lies in the ability to combine executive discipline with the ability to listen to customer needs. It is this combination of qualities that contributed to the success of AMD in the markets of presence under Lisa Su. As Papermaster added, AMD simply has to have competitive CPUs, since this type of product was the beginning of the historical success of this developer. When Lisa and Mark took over at the helm of AMD a decade ago, the first thing they did was develop a long-term plan to bring new CPUs to market.
