Maik Seidl | 12/01/2022 – 2:21 p.m
The Switch managed to dominate UK console sales during Black Friday week. The proportion of PS5 sales was significantly lower. The Sony hardware also had to admit defeat to the Xbox Series S, which was sold at a competitive price.
The Black Friday sales have ended and the first evaluations have arrived, at least from Great Britain. Accordingly, the switch was the most coveted and best-selling console during the price war.
The successful Nintendo system accounted for 42 percent of console sales during Black Friday. Part of the reason for this success is the return of last year’s Black Friday Switch bundle, which includes a Switch Neon, Mario Kart 8: Deluxe, and three months of Nintendo Switch Online.
But even if Nintendo was able to dominate console sales, there was a significant drop in sales compared to the previous year, which is attributed not least to Microsoft’s aggressive pricing policy.
The company reduced the price of the Xbox Series S to under £200 during the Black Friday sale, despite a Subsidy of the equivalent of 80 to 160 pounds per Xbox Series console. With the significant price reduction, the slimmed-down hardware accounted for 40 percent of all consoles sold during Black Friday week.
PS5 with 18 percent share
While the Xbox Series X is not mentioned in the analysis, the PS5 had an 18 percent share during Black Friday sales in the UK. Sony hardware continues to struggle with delivery issues that may be nearing the end. At least in Germany, the PS5 has been allowed since today can be pre-ordered with a manageable delivery time.
Ultimately, all three consoles achieved their biggest sales weeks of the year so far during the Black Friday period, but without breaking any records: “The 2013 Black Friday week remains the biggest and coincided with the launch of the PS4,” according to GfK boss Dorian bloch.
He added that 41 percent of sales during Black Friday 2022 in the UK came from consoles, 39 percent from accessories and 21 percent from physical games. It is the smallest software share so far.
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In terms of accessories, virtual reality was able to become the sales driver, driven by the package consisting of Meta Quest 2 and “Resident Evil 4”. Next year there will be competition from Sony again. Because PlayStation VR2 will be launched in February. More pre-orders will appear to be adopted shortly.
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