Only a few days after China, it is the USA’s turn to see a rebate arrive on the price of Tesla brand vehicles, the Model 3 and Model Y. And if Europe experiences the same fate before the end of the ‘year ?
Tesla has just announced a reduction of approximately $3,750 in the United States for those who take delivery of a Model 3 or Model Y before December 31. Let’s try to see more clearly about this way of doing things for the American giant.
A price adjustment to boost sales
This rebate of nearly $4,000 follows the reduction of a few thousand dollars that there was in China at the end of November. This price drop comes following the return of the sponsorship program at Tesla in the United States, which is currently limited to energy storage products. It is important to remember, however, that the situation in North America is different from that in Europe.
The port of Shanghai, filled with Tesla Model Y ready to be exported
In France, in particular, the ecological bonus will change on January 1, 2023 with a reduction in the amounts allocated. In the United States, it is quite the opposite, with the return of a tax credit of 7,500 dollars to which Tesla brand vehicles will be eligible..
For Americans who are not in a hurry, there is therefore a strong interest in waiting until 2023 to take delivery. In effect, with a discount of 7,500 dollars, the vehicles are around 15 to 20% less expensive. Tesla’s current gesture is actually to cut the pear in half to allow those most in a hurry to decide and thus avoid having stocks on their hands by the end of the year.
For Europe, the whole question is to know if Tesla wishes to activate such levers allowing it to boost its sales figures before 2023.
As it stands, it looks like many future owners would rather wait than take delivery over the next few weeks. In effect, many predict that it would be possible to benefit from a preferential rate and future buyers do not want to miss out on this potential windfall.
The ball is currently in Tesla’s court, which must decide whether it wants to beat all its previous quarters in terms of delivery, or if it does not have this constraint. In the immediate future, Tesla has 30 days left to try to deliver all of its production for the quarter at all costs.
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