Stellantis relaunches Lancia as an electric vehicle brand and showcases futuristic car design

Italian car brand Lancia is experiencing a new renaissance, which is associated with the transition to electric traction. During the Design Day event, sister company Stellantis announced a ten-year strategy that will see three bespoke Lancia electric vehicles introduced between 2024 and 2028. Although Lancia hasn’t shared any details about its upcoming electric vehicles, it has presented an interesting car sculpture with a radical futuristic design that will be seen in all three future models.

Lancia was founded in Turin, Italy in 1906 as Lancia & C. Fabbrica Automobili by Vincenzo Lancia and Claudio Fogolin. For 60 years, the company has been building its ICE vehicles full of innovation. Among other things, she created the first serial V6 engine. In 1969, Fiat acquired Lancia, in the 70s and 80s the brand continued to produce cars and found a successful niche in rally racing.

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After a series of rebrands and mergers, Lancia was owned by the Stellantis Corporation, formed in 2021 as a result of the merger of the Italian-American automaker Fiat Chrysler Automobiles with the French company Groupe PSA.

Since then, nothing has been heard about Stellantis’ plans for Lancia. And only now, as part of its electrification strategy Dare Forward 2030, Stellantis has given Lancia new life as a brand focused on electric vehicles.

Lancia’s flagship electric car won’t hit the market in the coming years. So far, the company has only shared a new logo and some unique design elements that it plans to use in the creation of upcoming electric vehicles.

Lancia calls the sculpture Pu+Ra Zero, a three-dimensional “manifesto” that encapsulates the “pure” and “radical” design language of the three electric vehicles the company intends to release every two years starting in 2024. The first model will be a completely redesigned electric version of the Ypsilon, followed by the Delta EV.