December 5th, 2022 at 1:23 p.m. by Oliver Jäger – Shortly before Christmas, Nvidia reduced the price of its Founders Editions: Both the Geforce RTX 4090 and the Geforce RTX 4080 have experienced price reductions of 5 percent, which can be seen in Nvidia’s online shop . Meanwhile, 3DCenter.org explains that the price reduction comes with the change in the euro/dollar exchange rate.
Is Nvidia giving customers a small gift a few weeks before the big Christmas party? You might think so at first glance, because Nvidia has reduced the prices of the Founders Editions of its two new Ada Lovelace graphics cards by five percent for the EU market. In the shop on the manufacturer’s official website, you can see that the Geforce RTX 4090 is priced at 1,859 euros, although the original RRP is 1,949. This can also be observed with the Geforce RTX 4080. This is also offered for 1,399 euros, while the original RRP is 1,469.
Probably related to the Euro/USD exchange rate
As 3Dcenter.org explains on Twitter, Nvidia’s step will be justified by the exchange rate between the euro and the US dollar. Nvidia is said to have expected a ratio of 0.98 to 1 at the time of release, but this is currently 1.06 to 1. That would correspond exactly to the five percent difference in price that is now being passed on to European customers. Nothing will change for US customers. With Christmas just around the corner, this price cut comes at just the right time. For hesitant prospects, this could possibly be the stumbling block to make a decision to buy after all.
It is to be expected that there will also be movements in the market for custom models in the euro area, in the range of at least five percent in the price difference. A look at the price development could turn out to be worthwhile in the coming days. The Geforce RTX 4090 is undoubtedly a good high-end GPU, but it still comes at a steep price. However, the Geforce RTX 4080 is probably too expensive, so demand is currently limited and even scalpers have difficulty getting rid of their 4080 GPUs.
Also interesting: Geforce RTX 4070: Confusion about technical data
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