Edition Bloomberg told what is behind the news about the return of Chris Metzen in Blizzard. It is related to the fact that Activision Blizzard after the scandal that erupted in 2021 and on the eve of the completion of the deal with Microsoft changing its corporate culture.
Over the past few months, Blizzard has made a number of major changes and reorganized divisions based on seasoned veterans. The reason for this was also the dissatisfaction of the leadership of Activision: before the release Diablo Immortal the company did not release a single new game in the series for six years.
In November 2021, Blizzard reorganized its video game divisions by appointing general managers for each of its major franchises, including Warcraft, Overwatch, Diablo and an unannounced survivor Odyssey. This should encourage more games to be released on a regular basis.
Blizzard recently promoted Allen Adham, who left the company in 2004 and returned 12 years later to lead the incubation division. He has now been appointed Design Director, a role in which he will initially oversee World of Warcraftand then other products of the company.
In general, executives are trying to rely more on the opinions of veterans and the most experienced team members, and not on Activision management. One of the main goals of the reorganization is to develop a new work culture and schedule for the regular release of games.
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