Activision Blizzard posted a video on her YouTube channel in which she talked about her achievements in 2022.
The creators of the video made the main emphasis on numerous events that took place as part of advertising campaigns for various products of the publishing house. So, Activision remembered the dedicated Candy Crash party in New York, held in honor of the decade of the popular mobile game, reminded fans Call of Duty about a tanker plowing the ocean with graffiti based on Modern Warfare II and the launch of a trophy dedicated to the series into space. In addition, the publisher did not forget about very recent events – for example, the performance of the singer Holsey on The Game Awards 2022 as part of an advertising campaign Diablo IV. Not without mentioning the upcoming deal with Microsoft, which plans to acquire the publishing house for a record $69 billion. This has caused numerous scandals, checks by the antimonopoly authorities and even complaints to the court from ordinary players who are dissatisfied with the monopolization. Towards the end, Activision promised much more news and events in the coming 2023. Earlier, we recall, it became known that Blizzard has reorganized and plans to release more games, and a responsible employee has been appointed for each of the major franchises. One of them was a studio veteran Chris Metzenwho returned to the team after a six-year absence.
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