News culture After humiliating Elon Musk, this 20-year-old Frenchman unknown to the general public knocks out Rihanna and Lebron James
Published on 22/12/2022 at 12:16
This end of the year was extremely rich for France on the Internet: whether it was the events of Squeezie and Amine, we also noted the influence of a 20-year-old French Twitter user who went beyond the borders of the hexagon. Evidenced by the classification made by Notus.
Twitter’s Biggest Influencers of 2022Rihanna and LeBron James Go Retro
The biggest influencers on Twitter in 2022
The social network Twitter had a rather eventful year 2022 with the soap opera around its takeover by Elon Musk: the multi-billionaire had first retracted, then finally concluded the negotiations. Since taking power, he has multiplied atypical decisions and continues to make comments in public speaking such as the one where he is looking for “someone crazier than him” after being fired all alone from Twitter. It is therefore no surprise that he dominates the ranking of the most influential people on the network in 2022:
It is Notus who made such a ranking: a brand specializing in community engagement, the top of which (notably 26 to 50) can be found on their official website. It is here the “social capital” that allows Notus to measure the degree of influence of an individual according to who, how and when others engage with him.
Rihanna and LeBron James in retro
An algorithm whose cogs are secret but which makes it possible to publicly see the great French representation among this top 100. If there is nothing surprising to see Kylian Mbappé (21st), Emmanuel Macron (40th) and L’Équipe de France de Football (45th) respectively recover the first three places, it is after that things may surprise since it is Arkunir who is in fourth position with his 54th place. At the gates of the top 50, he distances public figures such as singer Rihanna, basketball player LeBron James and former United States President Barack Obama.
A success that can be explained in two dates thanks to its very committed community. The first is Burger King’s successful challenge to it: if there are more than 100,000 shares of the photo, the Whooper (the chain’s signature sandwich) will be renamed to Arkunir Burger. One thing succeeded, as evidenced by this tweet as well as the various photos taken when the burger was released. In addition to this crazy story, it is also at the expense of Elon Musk that he builds his own notoriety: he manages to ratio the owner of Twitter. A term used when a comment has more likes than the original post. Something the Frenchman manages to do twice.
Finally, we also note the presence of the content creator Aminematuer, probably in the top 100 following the organization of his France – Spain football match. the day before the start of the world cup.
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