We’ve been talking about Netflix’s intentions regarding account sharing for over a year now. Yeah… Now it’s time to talk less, and prepare more! Is that the revolution in the system arrives on the platform in early 2023.
Netflix: Account sharing gets complicated in early 2023
So, as you can imagine, while growing absurdly, Netflix was not very concerned about account sharing, in fact, it even went so far as to say that “sharing is love”. But, as growth slowed down, the platform began to look at this type of sharing as something that was limiting, and well, the possible annual earnings.
After all, in 2022, there are about 223 million registered accounts, however, there are more than 100 million users accessing through sharing.
Obviously, no one guarantees that ending sharing will mean an increase of 100 million customers. Incidentally, there is even a risk that many of the users now subscribed will give up on the platform, because it makes no sense for them to pay a mental subscription of €15 or €16, alone.
But, at this point in the championship, Netflix is confident in the quality of its content, and as such, it feels that it will always win by implementing a system capable of putting a brake on sharing. That brake is about to arrive!
Well, the end of sharing will come through a system capable of identifying suspicious account activities. Like? Netflix will monitor IP addresses, and of course, normal access location.
How much will this game cost users?
If your account is “caught” in the scam, then all extra users will have to pay €6.99 for access to the platform. What is clear, is the exact same price as the new cheaper subscription plan.
Use: Yes, in some test countries, namely in South America, this cost is only 2.99€. But in Europe… Don’t count on it too much.
Thus, it will always be up to the “parasite” to decide whether he wants his own ‘limited’ account, or continues to parasitize the account of friends or family, at the same price, but probably with more image quality.
Is this really well played for Netflix?
Honestly, for me, it’s as good as it is. I do not share the account with anyone outside the home, and therefore, none of this will affect me. But, I know very good people who share the account with 1, 2, 3 people, this in a cost sharing scheme. I honestly believe that Netflix is underestimating the number of users who will simply leave the platform because they don’t have the money, or don’t want to spend it.
In short, I believe that very good people, who are sharing accounts in this way, will simply cancel the subscription, because it is not going to have an increased monthly cost of this magnitude.
Also, what do you think about all this? Account sharing? Were you able to pay €7 to stay connected to a friend or family member’s account? Or is that a price that doesn’t make much sense? Share your opinion with us in the comments box below.
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