The smartphone market is in a slump with all the big brands dropping in sales and earnings. However, there is an exception in the Cupertino giant with the Apple iPhone doing what the Samsung Galaxy and Xiaomi smartphones could not.
This trend had already been pointed out by IDC experts, but now we have the Counterpoint Research report consolidating these same conclusions. Fewer smartphones are soldthere is less money to be spent on mobile phones, but not everyone suffers equally at the end of 2022.
Samsung leads, but suffered from the mobile market recession
The market leader, Samsung, is the undisputed leader with the largest market share. However, not even the prodigious South Korean technology is immune to the economic recession that also affects the segment of smartphones and other mobile devices, that is, the entire mobile market.
The metrics now advanced by the market analysis agency Counterpoint Research determine the volume of revenue earned by the 5 largest smartphone manufacturers in the world. The graph that we can see below shows the general decline with only one exception, Apple.
Global Revenues of the top 5 smartphone manufacturers. Credit: Counterpoint Research
Comparing the 3rd quarter of 2021 with the 3rd quarter of 2022, we see a generalized drop in revenues earned in the Top 5 global brands. There is, however, a brand heading in the opposite direction, Tim Cook’s Apple with its Apple iPhone.
In the case of a very complicated year for smartphone manufacturers, and in the face of an already obvious scenario of economic recession and generalized inflation, 2023 will not be better. Several factors have contributed to this, such as the successive restrictions on production in China in an effort to contain the spread of COVID-19 in the country.
Apple reverses crash trend affecting Samsung, Xiaomi, OPPO and Vivo
However, if the “Zero COVID” policies in China were not enough, the entire global market has also been slowing down in the face of inflation. Simultaneously, we also have trade tensions between China, the United States of America and Russia, aggravated by the invasion of Ukraine. Multiple factors dragging down the market by also increasing energy costs.
In short, with all the industry crashing around you, in Cupertino there are reasons to celebrate. Apple iPhone sales continue to increase and, as such, the revenue earned by the US giant.
The Counterpoint agency refers to a generalized drop in revenues of around 3% among the top 5 manufacturers. Simultaneously, the smartphone sales will have dropped by around 12% between the 3rd quarter of 2021 and the same period of 2022.
However, thanks to the iPhone 14, the Apple not only managed to reverse the trend that affects Samsung, Xiaomi, OPPO and Vivo, but also increase revenue by 10%.
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