A OnePlus tried to give a smart reply on social media Twitter, however, ended up failing miserably with one of the oldest (and most frequent) lapses in the mobile industry. As a comment on the publication of the annual awards given by youtuber MKBHD, OnePlus ironically asked for its trophy.
However, the request from the Chinese manufacturer, famous for its Android smartphones, was made through an iPhone. It’s just another case of an Android brand that invariably uses Apple iPhone smartphones in their daily lives, or rather, their marketing and communication team.
OnePlus “asks” for its trophy in tweet sent from iPhone
It is not the first or second time that such a blunder has been committed by OnePlus’ marketing department. Incidentally, the same can be said of other manufacturers that develop and market Android smartphones, but whose staff uses the Apple iPhone.
The situation could go perfectly unnoticed. However, given the boldness of the manufacturer in responding directly to the youtuber and influencer on Twitter, it is impossible to ignore the fact that you are asking for an award for the best smartphone of the year, when you are using a rival product.
The case does not have the slightest practical relevance for the consumer, it does not infer the quality of the product. Still, it shows how hypocritical part of the communication and marketing strategy can be. Well, it’s just another day in the enchanted realm of advertising and social media, the deception of the 21st century.
MKBHD exposed OnePlus to ridicule on its Twitter
Serve the sad occurrence as yet another reminder to consumers that advertising is just that, words designed to make us want to buy. When OnePlus’ own marketing team doesn’t use – at least an Android smartphone – I don’t even call for a phone from the brand they represent…
We recall that in 2022 the manufacturer placed the OnePlus 10 and OnePlus 10T generation on the market. Two good Android smartphones, that’s for sure, but the days of OnePlus 3, OnePlus 5 and so on… OnePlus 6, models that still challenged the status quo of the market, are gone.
Currently, OnePlus is nothing more than an extension of OPPO and, at least until the growing pains are over, as the manufacturers have made it known, I can only agree with Marques Brownlee’s stance.
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