The streaming provider seems increasingly desperate in its actions to bring the new partially advertising-financed subscription model to men and women. The offer with the low entry-level price is intended to encourage people who have not yet wanted or been able to afford a subscription to take a look behind the payment barrier. The methods with which Netflix is obviously trying to force new customers to sign up for advertising subscriptions seem irritating to questionable. The streaming provider of series hits like Stranger Things, The Witcher and Wednesday is also obviously hiding important details.
Netflix: Cheap, ad-free subscription is hidden from customers
Netflix has a problem. Since apparently only a few new customers use the offer of the partially advertising-financed entry-level subscription, the streaming provider has to pay back the income for advertising slots that have already been sold and not played. Viewership to date is 20 percent below the minimum target required to actually broadcast all advertisers’ booked ads.
In order to readjust here, the well-known streaming provider hides the cheap, ad-free subscription on its own homepage. If you want to become a new Netflix customer, you only get the advertising subscription for 4.99 euros, the standard subscription for 12.99 euros and the premium subscription for 17.99 euros. The entry-level variant for 7.99 euros is simply suppressed and can only be reached via a link in the small print.
Netflix: This important information is withheld from customers
The impression is thus quite obviously given that there is no cheap, advertising-free alternative to the advertising subscription. But Netflix withholds other important information from potential new customers. The partly advertising-financed subscription, in which you are shown around four to five minutes of advertising per hour, does not include all series and films. Netflix is silent on exactly what these are.
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For Apple TV, Google Chromecast or PlayStation 3 users, it would also be helpful to know that the advertising subscription does not work on these devices. Here, too, there is no communication in the form of enlightenment on the part of the streaming provider. In the fight against password sharing, which could soon be classified as illegal in England, Netflix plans to use new methods next year to prevent this form of abuse.