Those responsible for Netflix, Disney Plus or Paramount Plus shouldn’t exactly be overwhelmed when they review the past year just in time for New Year’s Eve. The gold rush mood in the streaming industry seems passé, any spirit of optimism is gone. Two or three years ago, the film industry trembled before the ambitions of Netflix & Co. to harness popular Hollywood stars to their carts or to buy promising Hollywood projects from under the noses of the big film distributors. In the meantime, streaming providers are fighting, almost begging, for paying customers. The hype seems gone.
Netflix customers are running away, advertising subscriptions are flopping
Netflix, in particular, was hit hard in 2022. In the first quarter, the group had to admit that the number of subscribers was declining for the first time. And that despite hit series like Stranger Things or The Witcher. The attempt to lure new groups of buyers with inexpensive, partly advertising-financed entry-level subscriptions has so far not really caught on.
But Disney and Paramount didn’t fare any better either. The increasing competition in the streaming market obviously does not lead to potential customers taking out several subscriptions at the same time. Instead, many subscribers shy away from price increases and cancel. The pressure of always having to add new exclusive content is having an increasingly obvious effect on the quality, especially of the films.
Netflix, Disney and Co. seem increasingly desperate – share prices collapse
Netflix’s attempts to get more people to subscribe are looking increasingly desperate. In 2023, for example, they want to rigorously prevent account sharing and thus arouse the displeasure of customers. The fact that one is trying to sell more advertising subscriptions and apparently withholds important information from interested users also does not put the matter in a good light.
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Disney Plus also wants to make up ground with advertising subscriptions. Somehow the growth has to succeed and expensively produced series from Marvel and the Star Wars universe are apparently not enough on their own. As a result, share prices collapsed across the industry. Netflix is down 54 percent, Paramount is down 49 percent, and Disney is down 45 percent. 2023 looks set to be a landmark year for the streaming industry.
Quelle: PC Games Hardware
