In the run-up to CES 2023, Samsung presented the updated range of Neo QLEDs, MICRO LEDs and OLEDs as well as lifestyle TVs and accessories. This year’s portfolio focuses on connectivity and personalized experiences.
Samsung’s broad product portfolio allows you to build your own technology experience using the devices you use every day. The underlying technology can be used even more intuitively than before. Samsung wants to take another step in its mission to simplify everyday life and creates seamless multi-device integration for smart home functionalities across the entire ecosystem with the help of the SmartThings platform.
“In 2023, we want to offer consumers more than just excellent picture quality. Rather, we want to deliver a holistic product experience that is tailored to their needs and desires around their connected home. Through SmartThings, our advanced technology is seamlessly and intuitively connected for a accessible and comfortable daily life.”
Cheolgi Kim, EVP Visual Display Business bei Samsung Electronics
Conquer the gaming world with Samsung Gaming Hub
The Samsung Gaming Hub is the new home for gaming on Samsung Smart TVs, providing access to thousands of your favorite games partners like Xbox, NVIDIA GeForce Now and Utomi – without any downloads, storage space restrictions or console. Gamers can simply turn on their TV and get started – for an intuitive gaming experience.
Launched last year, the Samsung Gaming Hub offers stunning picture quality and a new way to play – with multitasking, expanded partnerships and 4K streaming. Players can even watch different content at the same time.
The new upgrade options for GameBar 3.0 with MiniMap Sharing and Virtual Aim Point help improve the experience for every type of player. With MiniMap Sharing, gamers can see their game’s minimap at a glance. With Virtual Aim Point, developed for first-person shooters (FPS), it is possible to see a clearly recognizable crosshair in the game – for the perfect aim.
Connected experiences at a high level with Neo QLED
Samsung’s new Neo QLED 8K and 4K TVs deliver premium options that meet different needs. Samsung’s advanced Neural Quantum processor is responsible for the Neo QLED image quality, which together with the Quantum Mini LEDs enables a three-dimensional image through 14-bit processing and AI upscaling functions such as Shape Adaptive Light Control and Real Depth Enhancer Pro.
Samsung’s new Neo QLEDs offer more than a clear picture, with a high-resolution panel and a Samsung-developed algorithm that supports Samsung’s new Auto HDR Remastering. This new feature uses AI-powered deep learning technology to analyze and apply real-time High Dynamic Range (HDR) effects to Standard Dynamic Range (SDR) content for bright and vivid SDR content.
Additionally, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. From 2023, the SmartThings Zigbee & Matter Thread One-Chip module will be built directly into the devices. SmartThings also syncs automatically, so you can seamlessly integrate and control not only Samsung products, but also third-party products and IoT devices1.