Apparently, Samsung has already defined its pricing strategy for the new Galaxy S23 series and the news couldn’t be better for users.
The South Korean giant will not increase the initial prices of its new tops, choosing instead to compete with its rival Apple in the field of performance.
Galaxy S23 series maintains previous generation prices
According to rumors, the Galaxy S23 Ultra will have a primary sensor with 200 megapixel resolution [email protected]
Recently, several news reported that Samsung will not reach the intended goal of 30 million units sold of the Galaxy S22 series before the arrival of the new Galaxy S23 tops.
Quickly, several analysts advanced that the South Korean giant should choose to increase prices of the new premium series to face its rival Apple. But now new news advances that Samsung already has a defined strategy that does not go through the increase in the initial prices of the new series.
This is the best news that fans of the brand could receive at the beginning of the year and just over a month away from the launch of the new series.
Apparently, Samsung fears that an increase in the final retail price of new smartphones will drive away a good share of potential buyers. For that reason, it has already defined a strategy to face its rival Apple and also the Chinese smartphone brands that have been growing significantly in this market.
Samsung’s new strategy focuses on improving performance and user experience
Thus, according to rumors now released, Samsung will focus its efforts on improving performance and user experience to be more competitive. Some market analysts believe that Samsung intends to match the performance of Apple smartphones to regain user confidence.
And a step has already been taken to fulfill the new strategy. The Galaxy S23 series will be available worldwide with Qualcomm’s Snapdragon 8 Gen 2 processor. But it will not be the same chip present in models from other brands. The new premium series from the South Korean giant will have a customized version of the processor that operates at a higher frequency.
The result, it is hoped, is a significant increase not only in performance but also in energy efficiency. These two factors could make the new Galaxy S23 family a serious rival to the iPhone 14. Especially considering that the iPhone 14 and 14 Plus models still have Apple’s oldest chip while all models in the Galaxy S23 series will be entitled to custom version of Qualcomm processor.
More: the Galaxy S23 series will be launched in February 2023 while the iPhone 15 will only arrive in September of this year. This gives Samsung six months to regain user trust in the premium smartphone segment.
After the launch of the new generation of the iPhone 15, the market may move again. After all, Apple’s Pro models will arrive with the new A17 Bionic chip, already based on TSMC’s 3nm process. Of course, prices will be high, but seeing the example of the iPhone 14 Pro Max, this factor does not prevent Apple from being successful in sales.
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