As you may know, Avatar 2 is, against some expectations, a tremendous success at the box office, being one of the only films to be able to grow in revenue, in its third week of exhibition.
In case you didn’t know, it’s a project that is already very close to 1.5 billion euros in revenue, and apparently, not only does it surpass Top Gun: Maverick, but it’s even starting to threaten the first film in the saga, released something like 12 years ago.
Having said all that, it’s not news to anyone that James Cameron has the Midas touch. After all, he is responsible for Titanic, Aliens, exterminator ruthlessof course, Avatar!
But… In this case, it’s a success that makes little sense! Let’s try to understand why?
Avatar 2 is a hit that doesn’t make any sense!
Therefore, despite all the success of the first, and now the second film, the truth is that there is not a group of hardcore fans of these blue creatures, as there is in Marvel or DC films.
That is, if you ask a random person on the street, “What is your favorite movie?”, chances are the answer is not Avatar.
That said, even if that group of fans did exist, they’ve been on the back burner since 2009, when the first movie hit theaters.
Even so, we are talking about an extremely lucrative saga, which despite not being considered by many fans as something “favorite”, or “outstanding”, is a tremendous success at the box office, managing to increase revenues week after week. We are also talking about a second film that hits theaters more than 12 years after the release of the first, and we have to be honest, it is a project that never excelled for having an incredible story, or at least innovative.
We could even say, that for the story in front of us, the films are too long, and too focused on special effects. Unfortunately, even though I don’t think they are bad movies, they are projects full of “clichés”, in which the “Good Guys” win because they are “Good Guys”, and the “Bad Guys” lose because they are “Bad Guys”.
But… Apparently, this is what the people like! Consumers, who usually complain so much about special effects, are running out of all 3D, IMAX or even 4DX sessions to experience James Cameron’s “masterpiece”.
In fact, right now I’m 100% expecting many other studios to try to replicate the Avatar 2 formula. Everything to reach this level of success, and of course, revenue.
Also, what do you think about all this? Have you seen the movie? Do you think there is a reason, or several reasons, for this resounding success? Or is this just an effect of the great marketing effort? Share your opinion with us in the comments box below.
