The Global Top Brands Award ceremony took place at CES 2023, an annual consumer electronics show. According to the Global Top Brands Award jury, TECNO, a brand of smartphones and smart devices that is gaining popularity in Russia, entered the TOP-10 global smartphone brands in 2022-2023, which once again confirms its ability to compete on equal terms with market leaders.
The Global Top Brands Award is an award in the field of consumer electronics that honors global brands for innovation and contribution to the development of the industry, established by Asia Digital Group and European Digital Group with the support of TWICE and International Data Corporation (IDC).
“We are impressed with TECNO’s achievements this year,” said Dongfang Zhu, president of Asia Digital Group. “TECNO has built a solid reputation in leading markets around the world. TECNO continues to impress with technological innovation and embodies the spirit we want to see in a leading consumer electronics brand.”
Because CES is a showcase for global technology innovation, this year’s Global Top Brands Award also focused on the theme of CES 2023, including how technology helps solve the world’s problems. The award motivates global brands to implement innovative ideas and create new high-tech products. In the rapidly evolving digital age, companies will be able to cope with global challenges only if they are focused on the development and creation of new technologies. Therefore, the brand’s innovative capabilities are the main selection criteria for the Global Top Brands Award.
The jury of the Global Top Brands Award always adheres to the principles of objectivity and professionalism, maintaining the status of one of the most prestigious awards in the global electronics industry.
This year, brands were judged on four dimensions: industry popularity, global strategy, international market impact, and product innovation. Inclusion in the TOP-10 global smartphone brands in 2022-2023 The Global Top Brands Award only confirms TECNO’s success and strengths in these areas.
TECNO provides users with a unique digital experience through the perfect combination of aesthetic design and new technologies. This approach has helped the brand gain worldwide popularity among a young audience that appreciates high technology and inextricably links their lives with it.
“It is with great excitement that I receive this prestigious award at CES 2023. This is an important recognition of our ongoing efforts to develop the brand and make TECNO the market leader,” said Jack Guo, General Manager of TECNO. “With this important recognition and our continued commitment to cutting-edge markets and users, we will continue to advance our innovation strategy, break new ground in technology and design, and help our audiences embrace digital life in harmony.”
TECNO has made great achievements in technological innovation and modern design. 2022 was the brand’s breakthrough year for premium devices. The company has released several new products in which it has implemented the most advanced solutions. So, in December, TECNO’s flagship, PHANTOM X2 Pro, was announced – the world’s first smartphone with a retractable portrait lens, like in a professional camera. Also released is a limited edition eco-version of PHANTOM X2 Pro, created from environmentally friendly materials. And the TECNO Camon 19 Pro Mondrian Edition smartphone, for example, thanks to the Sunlight Drawing technology, can change the color of the case under the influence of sunlight.
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