Apple is not, nor has it ever been, a fan of having to depend on outside companies, especially when these are historic rivals, as is the case with Samsung, the main supplier of OLED screens for the iPhone over the last few years. What is the solution for this? Well apparently it’s produce your own screens!
Apple is already preparing to abandon Samsung and its OLED
Therefore, it seems that, in a continued effort to stop depending on companies outside its Universe, Apple is now extremely interested in the implementation of MicroLED screens for some of its mobile devices. Starting with the Apple Watch as early as 2024. These are the first steps to stop buying OLED screens from Samsung, LG and BOE.
In case you didn’t know, Apple has already been spending many millions of euros, more specifically in the last 5 years, to reach a point where its MicroLED screens reach a level of image quality, and brightness, capable of to rival the big ones in the mobile market. However, it is very likely that Apple will not produce these screens directly, using another company, which in turn will use the Apple giant’s designs.
Still, despite not being a direct production, we are talking about an act that will create some damage to the accounts of Samsung, LG, Japan Display, Sharp, and BOE, all companies that supply screens to Apple in recent times. To get a sense of the thing, Apple is equivalent to 36% of revenues from LG Display, and 6% from Samsung Display.
Is MicroLED better than OLED?
MicroLED is significantly different from MiniLED, which we can already find on the 12.9” iPad Pro, or from OLED on the iPhone 14 Pro. It has some advantages over the more popular OLED, specifically in terms of brightness, and the almost impossibility of burn-in. It is a technology that Samsung also dominates, and it is precisely here that it brings The Wall to life.
However, despite this bet by Apple, it is very likely that an iPhone based on this technology is still a little far from being a reality. It is also dependent on the success of the new MicroLED panels, on the Apple Watch, next year.
Also, what do you think about all this? Share your opinion with us in the comments box below.