The sales dell’hardware PC I am collapse in the fourth quarter of 2022, the Christmas one, falling by as much as 28% compared to the same period of the previous year. A total of 67.2 million units were sold across desktops, laptops and workstations. The data was sourced from analyst firm IDC.
Fortunately, the news is not only negative, since we are talking about one distribution higher than pre-pandemic years for 2022, with sales expected to increase in 2023 or early 2024 at the latest.
In short, the positive effects of the pandemic on the PC market have ended and now we are returning to more normal quotas, despite the fact that a total of 292.3 million units were sold in 2022, a quantity still considered very good, but decidedly lower than the 350 .1 million PCs sold in 2021.
A really big problem, however, is the decrease of the average price paid for by consumers. According to IDC, prices have been cut to empty the warehouses filled in previous years, but there is also the cost of pre-assembled PCs to consider, which has dropped significantly during the year, with the return of the semiconductor crisis.
It is therefore paradoxical that manufacturers such as AMD and Nvidia have only launched very expensive products in the last period, without considering all these factors.
Table created by IDC
Among the companies that produce PCs, the first in the standings is Lenovo, with 23.3% of the market, despite a decrease of 16.9%. Second HP, with 18.9% of the market (decrease of -25.3%). Followed by Dell, Apple and ASUS. Of the top five, the only one that showed growth, albeit only by 2.5%, was Apple.
