According to research conducted by Ampere Analysis, the 71% of owners of one PlayStation 5 Standard Edition in UK tends to recognize Sony’s as their own leading gaming platformor the one with which they spend the most time playing video games.
The same research tells us that the number drops respectively to 48% e 35% in the cases of Xbox Series X e Xbox Series Swhile the 49% of the owners of Switch he says he considers it his main reference platform. The figures appear to support the theory that a number of gamers purchase Xbox Series S as low-cost access to Xbox Game Pass content.
Curiously, the data also shows that only the 43% of players who own the Digital Edition di PlayStation 5 it considers it its main system. This may suggest that more “dedicated” Sony fans are more likely to buy the player version of the console.
Ampere’s analysis suggests that one of the reasons so many PS5 owners consider it their primary console is that “it’s more likely that PS5 owners are owners of only one console. However, this does not fully explain the disparity to this extent between the player-based version of the PS5 and Microsoft’s Xbox Series X, its main competitor in the market.”
Following this publication, analyst Piers Harding-Rolls summed up the current situation in the UK: “In a market where the majority of console gamers play across multiple platforms, even across brands, the role of the ‘main console’ has big implications for user monetization, lifetime value and market share,” he explained. “We are only at the beginning, but this suggests that Sony’s strategy of exclusives and the strength of the brand they have not yet been substantially affected by the Game Pass strategy by Microsoft (in the UK)”.
Meanwhile, the latest sightings suggest the arrival of a PS5 firmware update scheduled for March.