The South Korean giant has already confirmed the official presentation date of its Samsung Galaxy S23 – February 1, 2023 – during the next launch event Galaxy Unpacked. However, the brand can follow the pricing policy of rivals Apple iPhone 14.
As we approach the presentation date the rumors continue to make themselves felt. Hour after hour, new details are hitting the internet, in a flurry of images, specs, some rumors and assumptions about retail prices.
Samsung makes an Apple-style move
According to the most recent information leak the price of at least one of the models to be presented soon – the Samsung Galaxy S23 Ultra 5G – should go up. On the other hand, we can have a Galaxy S23 at the same price, or even more competitive.
As a justification, the source points to the same strategy followed by Apple with the growing differentiation between the base models and the flagship itself. A reasonable argument that has already been successfully applied by the Cupertino rival.
The report also refers to Samsung’s fears after the Galaxy S22 range fell short of supposed sales expectations, even though Samsung has not raised prices in the last year. However, this year the scenario may be different.
Samsung Galaxy S23 should support a price increase
As one progresses Publication South Korean, the price of new generation phones should effectively be higher once they hit the market. However, another source ended up pointing in the same direction, making it difficult to ignore these predictions.
According to the testimony of leaker @RGcloudS, the price of the Samsung Galaxy S23 and Samsung Galaxy S23+ (Plus) smartphones will be the same. However, in the top-of-the-range model, the reference value should increase this year, as Apple did in the iPhone 14.
More specifically, we have the following values:
Samsung Galaxy S23: Starting at $799 (8GB/128GB)Samsung Galaxy S23+ (Plus): Starting at $999 (8GB/128GB)Samsung Galaxy S23 Ultra: Starting at $1,249 (8GB/256GB)
•8/128 7998/256 849+8/128 9998/256 1049U8/256 124912/512 134912/1024 1499Beware, exclusive colours & 1tb delivery will be late for 2w – 6w max18 days to go ~
— RGcloudS (@RGcloudS) January 14, 2023
The possible price increase is accompanied by an improvement in the base quantity of internal storage, as well as other expected increases. We will have better cameras and the new Qualcomm processor, the Snapdragon 8 Gen 2 in this top of the range for 2023 still equipped with the S Pen, as well as other Samsung assets.
We are waiting for the official presentation of the Galaxy S23 on February 1
In short, this practice, if it occurs, is only to be expected. As Apple did in September 2022 by raising prices for its Pro models, and in Portugal for all models, Samsung is only likely to follow suit.
Finally, we now have to wait for its official presentation to be able to clarify these doubts. Until then, you can get to know this smartphone with all its features and color schemes in our previous coverage.
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