The year 2023 could mark a turning point at Apple, which is planning several changes in strategy, particularly in Europe. Mixed reality headset, USB-C on the iPhone, merger of iPad and HomePod, opening to sideloading and new Mac Pro are among the major breakthroughs that we would like to see happen.
Illustration of Tim Cook wearing Apple Glass // Source: Generated by AI with Stable Diffusion
Since the major architectural change for its Macs in 2020, Apple seems to have returned to a fairly classic renewal cycle for its products. We can even come to correctly predict what they will launch and with what improvements. From AirPods to iPhone via iPad and MacBook, we are now used to the catalog of contemporary Apple.
The year 2023 could be the year of rupture. The one where Apple would embark on important changes for its future.
A year with a new product category
Already, you have to approach the virtual elephant in the middle of the room. It is in 2023 that we expect to see Apple unveil a whole new category of product, which the firm does not do every day. Rumors agree on a presentation of a mixed reality headset in the spring to start convincing developers to participate in this adventure.
Meta Quest Pro // Source : Meta
Its alleged price of 3000 dollars would make the product completely inaccessible at first. But when Meta markets a Meta Quest Pro at 1800 euros, one wonders what Apple will offer to demand such a price.
The firm is particularly expected to turn on the user experience. It has always managed to stand out on this point, and we look forward to discovering the good ideas of its engineers to compete with Meta’s discoveries. The latter seems to have taken such a lead in the field that Apple’s ambition makes us curious.
The year of USB-C, finally
The year 2023 will not only be a year of novelty for Apple, but also a year of change. The firm should finally abandon its Lightning by integrating a USB-C port to its iPhone 15. Apple has even already confirmed it. Of course, the firm is pushed by Europe on this subject, but this should allow its smartphone to offer much faster data transfer, and perhaps improved wired charging.
USB-C cable // Source: Marcus Urbenz on Unsplash
With the start of this transition, Apple should sooner or later switch its other products to USB-C. Keyboards and mice or AirPods will probably be next on the list. It might wait until 2024, but within the next 18 months Apple should definitely use the industry standard connector.
Apple could also revamp its iPhone lineup and introduce an iPhone Ultra for the first time. The iPhone 15 Ultra would notably be entitled to a titanium chassis and a new periscopic telephoto lens capable of offering a new level of zoom unmatched on iPhone.
The year of the opening to competitors?
In the continuity of the adoption of USB-C, 2023 also seems to be the year of opening up to competitors for Apple. iPhones sold in the EU should in particular have the right to alternative application stores to the App Store. The firm has also contributed to the advancement of wireless charging by sharing certain MagSafe technologies.
App Store // Source: James Yarema on Unsplash
When we put the pieces of the puzzle together, we realize that we could have the right to an iPhone before the end of the year that charges like Android devices and can access the same applications as its competitors. We think of cloud gaming applications or Fortnite, today banned from the App Store.
From the connected and entertaining home
Apple has been relying on its services for a few years to find ever more growth. Apple One, with Apple Music, Apple Arcade and Apple TV+ are more and more interesting. With the adoption of Matter, Apple wants more than ever to place itself as the center of your home. This explains the return of the Homepod, and the idea of a new product which would be planned for 2023.
The 2nd generation Google Nest Hub // Source: FRANDROID / Anthony WONNER
This new product would mark the fusion between Homepod, Apple TV and iPad: an all-in-one device for your living room or your kitchen and centered around the use of a touch screen. Enough to propel the services of the American giant a little more.
It is undoubtedly the time to confide that in 2023 we also obviously expect the suites and new productions of Apple TV +, starting with the next season of the excellent series Ted Lasso.
A new Mac Pro to flex the muscles
Apple has already abandoned most of its Intel machines, but there is still one product in the giant’s catalog with this type of processor: the Mac Pro. This is the office machine whose price starts at 6499 euros.
Le Mac Pro // Source : Apple
The year 2023 might be when Apple replaces this latest Mac with its own Apple Silicon chips. The firm would even have an Apple M2 Extreme chip in the boxes to do even better than the Mac Studio. This new machine would in fact be the most powerful ever marketed by Apple and the culmination of its ARM architecture in its current form.
Something to make curious about the level of performance that Apple could achieve and how it could compare to the latest AMD, Intel and Nvidia products in the PC universe. Many questions arise around this future Mac Pro, including its ability to be upgraded by the user, that is to say, install its own memory. This modularity was one of the strengths of the Mac Pro in the Apple ecosystem.
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