Expected in US cinemas on April 7 this year, Super Mario Bros. – The Movie begins to introduce its well-known characters with a close partnership with McDonald’s.
As was to be expected, the production of Super Mario Bros. will take advantage of various advertising channels to reach as wide an audience as possible. With this in mind, the famous fast-food chain was also involved, which decided to make the characters of the film the absolute protagonists of his new Happy Meal.
The partnership between the two parties was already leaked weeks ago through the sighting of a Japanese advertising flyer, but the initiative will extend throughout the world as evidenced by the video in Italian that we reported at the beginning. Inside the Happy Meal it will be possible to find the mario toysfrom the Princess PeachOf Toad e Donkey Kong. A second group includes Mario on his trusty red kart, Princess Peach riding a pink motorcycle, and all the others on board their racing cars.
Produced by Universal Pictures e Illumination in collaboration with Nintendo and distributed by Universal, Super Mario Bros. – The film is directed by Aaron Horvath and Michael Jelenic, and can boast Chris Pratt as Mario and Anya Taylor-Joy as Princess Peach.