For Data Privacy Day on January 28, Apple released a short film starring Nick Mohammed, best known for his role as Nathan in the Apple TV+ comedy series Ted Lasso.
In the movie, titled A Day in the Life of a Personal Data, Mohammed is accompanied by a real-life Apple Tower Theater store specialist named Vaughn, who explains how you can use the iPhone’s privacy features to keep your personal data safe. Specifically, the video highlights features such as Mail Privacy Protection, Smart Tracking Prevention, and App Tracking Transparency.
The film will continue with a thematic session of seminars “Today at Apple”. They promise that a free session on the basics of privacy will be available in most stores around the world from January 28, you can register now on the Apple website. Among the features that will be covered during the training are mail privacy protection, security checks, location services, etc.
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“At Apple, we are focused on developing devices, features and services that put you in control of your personal data. Over the years, we have integrated powerful privacy controls into our operating systems. This film and our new sessions will show users how they can take advantage of some of the features they offer and understand how privacy is central to our work,” says Eric Neuenschwander, Apple’s director of user privacy.
In Apple’s previous privacy movie, the main character made an auction that sold her personal data disappear.
Apple previously announced that Ted Lasso Season 3 will premiere in spring 2023 and posted an image of Lasso (Jason Sudeikis) and Nate (Nick Mohammed) pitted against each other, now as rival trainers. Considering how the second season ended, this relationship looks like it will be an important part of the new storyline. It was previously speculated that the third season could be the last for the sports sitcom.
Apple’s advertising business gains momentum amid weakening positions of Facebook and Google – this was facilitated by changes to the iOS privacy policy in 2021