In a few years, Instagram has metamorphosed with the promotion of videos in the “Reels” format inspired by TikTok. Its CEO Adam Mosseri acknowledges that the social network has pushed too many videos to its users.
Self-generated captions // Source: Instagram
Instagram looks more and more like TikTok with the Reels: we even come to title that the social network is strong with videos. Algorithmic changes have pushed creators to favor videos over photos on the platform, as they invade users’ news feeds. A highlight that goes so far that the CEO of Instagram Adam Mosseri admitted in a story published on his account to have pushed the video too much.
Unhappy photographers: the CEO of Instagram reacts
English-language media The Verge reports Adam Mosseri’s words given in a weekly Q&A session. He answered a question about photographers who say they are penalized by Instagram’s algorithm, especially since it’s a platform they can sometimes depend on. According to the CEO, that’s normal, “to the extent that there are more videos on Instagram over time, it’s because that’s what drives overall engagement more.”
The CEO of Instagram // Source: Adam Mosseri on Facebook
He admits having pushed the video too far and having shown too much instead of the photos. He specifies that Instagram is working to restore a better balance, with changes that would be convincing. For Adam Mosseri, “Photos will always be part of Instagram. »
The Reels on Instagram // Source: Instagram
The CEO added that “Things like how often someone likes photos versus videos and how often someone comments on photos versus videos are about equal, which is a good sign. that things are balanced”.
Instagram is still struggling with bots
This FAQ was also an opportunity to come back to the spam problems on Instagram, with automatic accounts. A problem that Adam Mosseri assumes: “We definitely have spam and bots on Instagram. We are doing our best to reduce them,” he said.
In 2023, Instagram intends to want to activate on the comments of the publications, but also on the bots which like the stories. Other projects are underway for the social network, such as the silent mode to help disconnect, presented a few days ago.
To follow us, we invite you to download our Android and iOS application. You can read our articles, files, and watch our latest YouTube videos.
