A well-known expert on Apple products, Mark Gurman, from the pages of Bloomberg continues to give bit by bit the information available to him about the augmented reality device of this brand, the first generation of which should appear this year. According to the source, ideally, Apple aims to make augmented reality glasses wearable everywhere throughout the day. They should replace the user not only with a smartphone, but also with a laptop.
Image Source: Apple
The main problem in implementing this approach, as Gurman explains, remains the high price of the debut version of the device ($3,000), which, combined with a modest battery life (about two hours) and the lack of a large number of compatible applications, makes it rather difficult to quickly expand this new category of products. Apple. In fact, the company’s task is to create a product that is superior in its capabilities to competitors’ products, which could eventually form an adequate application ecosystem.
In the first year of the debut version of the AR headset on the market, Apple aims to sell about 1 million devices. Given the high price and limited scope of use, this is quite an ambitious task. It took the first generation of the iPhone several months to overcome this milestone, and the iPad was within 28 days. In its second year since its announcement, the iPhone has sold more than 10 million copies, and it took the iPad eight months to break the 15 million mark. Even the Apple Watch, with some market difficulties, sold more than 10 million units in its first year.
For the augmented reality headset that Apple is preparing to bring to market this year, the problem remains the lack of a convincing superiority in functionality over existing categories of devices of this brand. The ability to communicate via video link in a virtual environment with a realistic avatar of your interlocutor is too weak an incentive to ensure the novelty is a stunning success in the market. Many competing headsets have either failed to sell completely or are so limited in use that after a few months of being sold, owners get bored with them. In a word, Apple faces a non-trivial task, and bringing a new category of devices to the market for the company will be a big test for it.
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