Sony continues with his promotional campaign dedicated to PS5in this case with some initiatives specifically dedicated toItaliawhich saw a giant PS5 appear on Via del Corso in Rome and a strange dinosaur footprint on the beach in Naples.
So let’s see the new commercial published today by Sony, which also sees the participation of Diana Del Bufalo in the role of the journalist of a sort of local news that reports strange sightings around Italy.
Some kind of appeared Giant PS5 in Via del Corso in Romebut also other bizarre things.
As part of the global promotional campaign that was recently launched by PlayStation we have already seen a giant Kratos ax in London, while this morning strange dinosaur footprints appeared on a beach in Holland. Something similar to the latter event seems to have also occurred in Naples, judging by one of the correspondents of the news in question.
To find out more precisely where the installation in question is located, you can watch the video below, which focuses more deeply on the process of building the giant PS5 and the kiosk that is located next to it.
In the video we see some aerial perspectives that better show the strange construction in the context of Via del Corso in Rome, as well as reveal some aspects of its construction and installation.
Connected to advertising there is also a particular one initiative which allows anyone to win a PS5 by participating in “PS5 Reporter for a day”, according to which we must make some sort of report on such appearances and enter the contention to win a console, with more information available at this address on the official website .
This marketing relaunch is mainly due to a renewed availability of PS5 in Italy and in the rest of the world, which should make it easier to purchase consoles, starting from the next few months onwards.
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