Instagram* developers Kevin Systrom and Mike Krieger, who left Facebook* in 2018 due to disagreements with the social network’s management, have established a new company that also specializes in social platforms. Her first project was the Artifact service, a personalized news feed with a recommendation algorithm based on artificial intelligence.
Artifact is a kind of text-based TikTok, but it also has some features of Google Reader and Twitter. The user is shown a selection of articles from the publisher directory approved by the platform: from large resources of the New York Times scale to small blogs on narrow topics. As the user selects materials, Artifact suggests similar publications to him, gradually adjusting the recommendation algorithm, as TikTok does. Now the platform is also testing a user section in which people can subscribe to each other’s publications and comments; a personal messaging system is also being prepared.
In recent years, inspired by the success of TikTok, major social networks have begun to develop their own products that replicate the capabilities of the Chinese platform, and primarily the vertical short video format. In contrast, Artifact is firmly focused on the text format, and the developers of the platform hope that the new capabilities of AI algorithms will help the service reach a wide audience. Now Artifact remains at the stage of closed beta testing, but the authors of the project promise that it will not last long, and applications for Android and iOS will become publicly available in the very near future.
* Included in the list of public associations and religious organizations in respect of which the court made a final decision to liquidate or ban activities on the grounds provided for by Federal Law No. 114-FZ of July 25, 2002 “On countering extremist activity.”
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