One of the most famous names in the world of technology Appleoffers many products from smartphones to tablets, from headphones to computers. The company, which has a wide user base, Earnings report for the first quarter of 2023 explained. According to the report, Apple experienced the biggest drop in sales since 2019.
Apple, the number of active devices exceeds 2 billion
In 2022, the cost of living increased along with high inflation around the world. Therefore, users took care to be more selective about buying new phones. emerged today Apple financial According to the results of the company’s quarterly annual income 5 percent drop lived.
With this 117.2 billion dollars and per diluted share $1.88 quarterly turned out to be profitable. Apple CEO Tim Cook “to travel in a difficult environment” told. However, he also made a statement about the reason for the decrease in sales.
USA ordered! Apple and Google have to do this
The US Department of Commerce prepared a special report for Apple and Google. He touched on app stores and sideloading.
Here is Cook’s explanation: “We are proud to have our best-ever range of products and services as we all continue to navigate a challenging environment. As always, we continue to focus on the long-term, and we are a leader with our values in everything we do.”
In addition, according to Cook’s statement, the number of active hardware products of the company 2 billion exceeded. Apple’s number of active devices in 2016 1 billion threshold It should also be noted that it is exceeded. As a result of the successful sale, the company was established in 2020. 1.5 billion reached the number of active devices. In 2022, it surpassed the 2 billion threshold by adding more active devices.
Apple’s financial manager Luca Maestri also made a statement on the subject. “We broke an all-time revenue record of $20.8 billion in our services business. We also increased total company revenue in constant currency terms despite the challenging macroeconomic environment and significant supply constraints.” Also, Maestri’s operating cash flow 34 billion dollars that they created. Additionally, this quarter over $25 billion stated that they provided feedback.
Apart from all these, the company’s sales in the first quarter of 2023, 5.49 percent decreased and to 117.2 billion dollars fell. While the expectation was $121.10 billion, sales revenue of $123.9 billion was achieved in the same period of 2021. However, it did not happen as desired in 2022. It was stated that Apple experienced the biggest drop since 2016 and 2019.
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