03.02.2023 at 21:34 by Andreas Link – Netflix’s best show is currently the drama about account sharing. There is increasing evidence that it was just a little early. In the USA, it was made clear that the rules are already valid, but so far only in three markets. March is now a hot candidate for a new start.
Netflix published account sharing rules at the end of January and removed them a day later. There was silence about the reasons and speculation quickly ensued as to whether someone was just being a bit hasty. So the rules for shared accounts, which severely restrict users, could come back at a later date and this is now confirmed by two sources.
The US magazine The Streamable reports that the rules for Netflix account sharing should start in March. A spokesman in the US made it clear that the rules apply as stated, but not in the US for the moment. “An article briefly went online in the Help Center yesterday that contained information unique to Chile, Costa Rica and Peru,” the rep told The Streamable. “We’ve since updated it.” The three markets mentioned are also test markets where Netflix began taking action against account sharing in 2022.
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The US spokesman clarified that the changes for the North American market will also be actively communicated, instead of simply updating the terms and conditions and FAQ on the website. However, since the texts are also localized in different languages, it can be assumed that it will only be a matter of time before they will be used. Netflix Germany did not want to comment on the media. When asked by Heise, however, it was hinted that stricter rules should come for Germany.
At Netflix, management is well aware that in countries such as Latin America, account sharing is driven by economics. Co-CEO Greg Peters: “So part of that is commercial and we’re trying to address that and find the right price points, whether that’s in the form of an individual account or an add-on offer for members.” He also made it clear that the rules should apply from March, at least in the United States. Whether there will also be additional offers in countries in Europe is still uncertain, because that would legitimize account sharing with Netflix and should make it difficult to sell more premium subscriptions that cost 17.99 euros.
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