In the current annual report, Sony Interactive Entertainment pointed out that from now on the company will be concerned with convincing PS4 users to switch to the PS5 as quickly as possible. An undertaking that is being tackled with a small marketing campaign, among other things.
After the PlayStation 5 had been struggling with supply shortages around the world for more than two years, Sony Interactive Entertainment recently announced that the console is now available for nationwide purchase.
A development that led to Sony Interactive Entertainment lowering the sales forecast for the console in the fiscal year 2022/2023 (April 1, 2022 – March 31, 2023) from 18 to 19 million units shipped increased. As it says in the current annual report, Sony Interactive Entertainment is not just about getting completely new customers excited about the PlayStation 5 in the coming months.
In addition, now that the PS5 is available without any supply shortages, the Japanese company wants to speed up the transition of existing PlayStation 4 customers to the PlayStation 5.
Promotional video shows the uncomplicated switch to the new console
Sony Interactive Entertainment launched a small PR campaign this week to make it clear to players that switching from PlayStation 4 to PlayStation 5 is fairly straightforward. For example, a special for new PS5 owners is available on the official PlayStation Blog, which explains in easy-to-understand steps how to transfer your own data from the PlayStation 4 to the PlayStation 5.
You can find the full article on this topic here. The special was supplemented by a short video that points out that the usually free upgrades from the PlayStation 4 version of a game to the PlayStation 5 version are uncomplicated.
Finally, the video briefly discusses the advantages of the current Sony console – including features such as 3D audio or the exclusive functions of the DualSense controller, which ensure an even more intensive gaming experience.
More news about PS5:
The PlayStation 5 is currently available in two different versions: the standard edition with an optical drive, which is available for around 550 euros, and the 100 euro cheaper digital edition, which is delivered without a drive.
Unconfirmed Reports According to Sony Interactive Entertainment, however, sooner or later it will focus on a PS5 model that will be offered with an optional disc drive and is already in the hands of the developers.
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