Since Elon Musk bought Twitter, he has been looking for ways to monetize users to make money from there. But the famous businessman argues that high-profile accounts must be active on the platform for this to be possible. For this reason, Elon Musk announced that they will make money from advertising revenues for their followers with Twitter Blue membership. So how will this happen? Let’s take a look at the details of the news together.
Blue membership is required to monetize Twitter ad revenues.
Elon Musk shared on his Twitter account that users with a Blue membership will earn income from the company as of today. Twitter will share its revenues from the ads displayed in the replies of its users with the account holders who purchased the Blue membership.
Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads
— Elon Musk (@elonmusk) February 3, 2023
Elon Musk thinks that in this way, especially people with a high number of followers will be more active on the social media platform. Thanks to inspiring content producers, general Twitter users will be more active across the platform.
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The famous businessman has complained many times before that names such as Justin Bieber and Taylor Swift have a large number of followers, but they are not actively on Twitter. Blue subscription, which was also seen in Turkey a short time ago, is now available in Saudi Arabia, France, Germany, Italy, Portugal and Spain.
On the other hand, it has recently emerged that Twitter will be a payment tool rather than a social media platform. According to Elon Musk’s statements, users will be able to transfer money to other people on the platform. Cryptocurrencies will also be included in the digital service, which will be developed in the style of Apple Pay or PayPal for the social media platform.
What do you, our readers, think about this issue? Do you think Twitter Blue members’ monetization through ads will keep users active? Can you give your views in the Comments section?
