Elon Musk informedthat Twitter will begin to share income from advertising placed in the comments on their publications with bloggers. The payout program will go live today, but will only be available to Twitter Blue subscribers.
Until now, Twitter has offered only two monetization programs: Tips, that is, direct donations from readers, and Super Follows, subscribers who regularly transfer funds to authors and have access to exclusive content in return. Direct payouts from Twitter put the platform on par with YouTube, Instagram* and TikTok, which already share ad revenue with popular creators.
Twitter Blue is only available in select countries and costs $8 per month when purchased directly through the website or $11 when purchased through the Apple App Store or Google Play, but there is also an opportunity to save money by purchasing a subscription for a year at once for $84. It gives users a number of privileges: a blue verification checkmark, uploading videos up to 60 minutes long, editing tweets and navigation, different application icons, and some other features.
The Twitter administration has not yet published details about the new monetization program – perhaps this will be done later.
* Included in the list of public associations and religious organizations in respect of which the court made a final decision to liquidate or ban activities on the grounds provided for by Federal Law No. 114-FZ of July 25, 2002 “On countering extremist activity.”
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